01734cam a2200277 i 4500 545757178 TxAuBib 170523s2018||||||||||||||||||||||||eng|u 2017491562 9781292208398 pbk. 1292208392 pbk. (OCoLC)8802 DLC eng DLC UAB rda TxAuBib rda Mullins, John W, (John Walker.) The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins. Fifth edition. Harlow, England : Pearson, 2018. xx, 337 pages : illustrations ; 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. My opportunity : why will or won't this work? -- Will the fish bite? -- Is this an attractive market? -- Is this an attractive industry? -- Competitive and economic sustainability : how long can we dance? -- What drives your entrepreneurial or investment dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Develop your opportunity: put the seven domains to work -- What entrepreneurs and investors should do before pressing 'start' -- How to learn what you don't know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Have you got what it takes? -- Getting help with your road test. Marketing research. New business enterprises Planning.